Do you watch Survivor?

Or I should ask, when was the last time you watched Survivor?

Pretty sure I’ve never met someone who hasn’t at least seen one or two episodes of the wildly successful show.

My 14yo son and I started watching old seasons last summer. It’s become our summer...

Maybe it's time 100.

Or 1000.

But if you feel like you are the only one who wants to quit your business and run away to another country every month or week or day, you are definitely NOT alone.

Entrepreneurship is a roller coaster. You know it. You've heard it said before, but when you are on the...

The most difficult thing to learn in marketing is also one of the most generous.

That is this phrase:

This is not for you.

But we want EVERYONE to buy from us. Because that means more sales, right?

Wrong.

You are not for everyone. I am not for everyone.

The more you can tell people who your...

You might be the villain.

WHOA!

Hear me out. In messaging and marketing, we often talk about making the customer the hero.

The buyer is the hero.

The audience as hero.

The BRAND is not the hero.

"But," you might be thinking, "Anna... our product (or brand or service or education) can help...

This stat blows me away every time I see it.

According to a report from InsightSlice, the Global Digital Content Creation Market is estimated to reach $38.2 BILLION US by 2030.

That's in about 7 years.

We are on our phones more than our televisions. Our eyeballs are on those we follow,...

Do you remember the kids on YouTube who were making millions of dollars every year by "unboxing" toys?

Why?

How?

It is often-mocked, yet super effective for influencers and brands alike. Unboxing is showing the process of opening a package or gift or toy.

It's not JUST that we wish we could open...

A few years ago, my son came home from school with a writing assignment and asked me to edit it for him.

I suggested he move a few sentences outside of his big paragraphs for flow and so it would be easier to read.

He was shocked.

Sentences can't stand alone, he had said. They need to be part of...

I don't want to make you uncomfortable talking about random bumps on bodies, but I'm already this far into it...

There was a bump on my arm.

I noticed it about three years ago.

It could have been an ingrown hair or a mole or (gasp) a pimple. On the top of my forearm. So I noticed it a lot. Like,...

Let’s talk about Dolly Parton.

Ms. Parton is a marketing genius. She is careful, thoughtful, calculated, funny, and straight up GENIUS. There is a lot we can learn from not only her business acumen, but her lyrics, relationships, and projects.

Parton’s father was an...