It happens all the time.

People start a social media account because of PASSION.

They're excited.

They want to change lives, make a difference, connect with others.

And that is an awesome place to start.

Then... they start getting frustrated. Hitting roadblocks. Getting negative feedback. Trolls....

What do you do when it's been a month since you've posted on your blog or on your social media account or email?

You just start posting.

No excuses.

No waiting for a better time.

Just share.

Who me? Yeah. It's time. Let's go. 

Have you shared lately? 

Wouldn’t it be nice to have more fun on Instagram AND get better results?

It’s not about wishing Instagram did more for you or that you could “beat the algorithm.”

Nah.

It’s not just about deciding to post more often or show up on the app, it’s knowing how to...

If you haven't been online for more than a week, then maybe you haven't heard the new Meghan Trainor song "I made you look"!

But if you have been online, you've probably heard it 100 times today. No? Just me?

It is STUCK in my head.

So much so that I am starting to dissect the lyrics. ha!

Some of...

That could be a SLIGHT exaggeration, but not much.

I would say about 98% of people I talk to about social media tell me this: "I don't want to be famous, I just want my business to succeed." 

... or some version of that.

"I don't want to be an influencer..."

"I don't want to be the face...

"Sorry I didn't post yesterday..."

"I know it's been a while..."

"So many of you have asked where I've been..."

"We've been so slammed with the sale which is why we haven't been on here..."

Can I tell you a really big secret about excuses like these?

NOBODY CARES.

Sure, they care. Of course....

Every year.

Every single year there are posts and memes and articles and complaints about how the holidays creep in earlier and earlier.

"What about Thanksgiving?" the people cry.

"It's all about the dollar," others lament.

"Can't we enjoy November without Christmas music being shoved down our...

The most difficult thing to learn in marketing is also one of the most generous.

That is this phrase:

This is not for you.

But we want EVERYONE to buy from us. Because that means more sales, right?

Wrong.

You are not for everyone. I am not for everyone.

The more you can tell people who your...

Does that question send chills down your spine like it does for me?

When you answer the "What's for dinner?" how often are you met with positive response?

I'd say for my kids, it was more often than not met with disappointment.

Which is why the question is banned in our home.

In fact, if you ask...

Have you ever had a "troll" comment on your posts or videos?

If you had a brick and mortar store and someone came in and asked to use your bathroom, made a huge smelly mess in there, touched your product and said it reminded him of his Aunt Mildred’s toe fungus, and burped really loudly,...

Someone recently said they hate the term "hook" because it makes people sound like fish.

And that we just want to catch them.

I mean, I guess that's true. But find a better word for grabbing attention and then keeping people on the line. Giving them value and sharing what can help them/serve...

I see it all of the time, and you probably do, too.

Posts on Instagram and social media that are hard to read.

Not because they are long (sometimes that makes it difficult) and not because the words are $10 words when they could be a dime word (also can be frustrating).

No. It's the pretty but...