The most difficult thing to learn in marketing is also one of the most generous.

That is this phrase:

This is not for you.

But we want EVERYONE to buy from us. Because that means more sales, right?

Wrong.

You are not for everyone. I am not for everyone.

The more you can tell people who your pr...

Holy Instagram Glitches, Bat-friend! 😆

Did you see all of the glitches on Instagram this morning?

Millions of accounts were “kicked out” or told their accounts were suspended.

Many noticed huge dips in their audience (followers) and getting kicked out or moved to other accounts they were logged i...

What happens when you miss a day?

Sharing on social media or your blog or email?

I set a goal to write every day, M–F on this blog. For myself.

For ideas.

For writing practice.

For whomever it may help whenever they might discover it.

And Friday got away from me.

OH NO!

Nah.

Just write a qu...

You might be the villain.

WHOA!

Hear me out. In messaging and marketing, we often talk about making the customer the hero.

The buyer is the hero.

The audience as hero.

The BRAND is not the hero.

"But," you might be thinking, "Anna... our product (or brand or service or education) can help them...

A trend is out?

Say it isn't so.

Trending audio has been on the lips and minds of Instagram creators and coaches for over a year. And I am here to tell you to let it go.

Three reasons why trending audio is not helping you:

1. It's annoying/basic

People scrolling through Reels do not want to hea...

Does that question send chills down your spine like it does for me?

When you answer the "What's for dinner?" how often are you met with positive response?

I'd say for my kids, it was more often than not met with disappointment.

Which is why the question is banned in our home.

In fact, if you ask...

There is this quote from Napoleon Hill I came across recently:

"The more one tries to teach a subject, the more one learns about it."

This is a truth we employ in our group programs, Sprints, and "masterminds" and it never fails to surprise people. The more you give feedback and try to understand ...

Have you ever had a "troll" comment on your posts or videos?

If you had a brick and mortar store and someone came in and asked to use your bathroom, made a huge smelly mess in there, touched your product and said it reminded him of his Aunt Mildred’s toe fungus, and burped really loudly, what would...

Someone recently said they hate the term "hook" because it makes people sound like fish.

And that we just want to catch them.

I mean, I guess that's true. But find a better word for grabbing attention and then keeping people on the line. Giving them value and sharing what can help them/serve them....

I go for a walk almost every morning.

It's amazing what it does for my mental clarity. Even in the middle of winter or on a "horrible weather" day.

There's a nature preserve area close to my home that has some simple dirt trails, trees, a little creek, and natural foliage that is my go-to spot. I ...

This stat blows me away every time I see it.

According to a report from InsightSlice, the Global Digital Content Creation Market is estimated to reach $38.2 BILLION US by 2030.

That's in about 7 years.

We are on our phones more than our televisions. Our eyeballs are on those we follow, interact, ...

I see it all of the time, and you probably do, too.

Posts on Instagram and social media that are hard to read.

Not because they are long (sometimes that makes it difficult) and not because the words are $10 words when they could be a dime word (also can be frustrating).

No. It's the pretty but al...