Do you remember the kids on YouTube who were making millions of dollars every year by "unboxing" toys?

Why?

How?

It is often-mocked, yet super effective for influencers and brands alike. Unboxing is showing the process of opening a package or gift or toy.

It's not JUST that we wish we could open...

If you've ever had dirty dishes sit in a sink...

you know how much more difficult they are to clean once they have crusty, dried food on them.

Looking at a sink full of dirty dishes is overwhelming. You want to keep pushing it until you REALLY need a clean plate or fork...

... or until someone el...

Do you write like you talk?

Or do you talk like you write?

Perhaps you write like you think you should talk... if you were presenting to a room full of professors, dignitaries, and royalty.

Methinks there shall be dancing when the darkness descends and symbolizes the end of this glorious day.

Wh...

A few years ago, my son came home from school with a writing assignment and asked me to edit it for him.

I suggested he move a few sentences outside of his big paragraphs for flow and so it would be easier to read.

He was shocked.

Sentences can't stand alone, he had said. They need to be part of ...

When you're making an Instagram Reel, it's tempting to use trending audio.

Trends are trendy, so why not?

Plus, many of us have seen that using trending audio helps our content get seen by more people and new audiences.

Ok. That worked for a while.

Here is why using ORIGINAL audio is 👑 now.

(pl...

I don't want to make you uncomfortable talking about random bumps on bodies, but I'm already this far into it...

There was a bump on my arm.

I noticed it about three years ago.

It could have been an ingrown hair or a mole or (gasp) a pimple. On the top of my forearm. So I noticed it a lot. Like, ...

I have this thing with spatulas. Seriously.

There are at least a dozen spatulas in my kitchen, most of them I purchased at an estate sale. I'm telling you, they don't make spatulas like they used to.

And...

Spatulas make great microphones when you’re in a bind. Their sound quality is amazing and th...

"Fear is what you feel. Work is what you do."

I’m all for feelings. All for them. I feel deeply and strongly and sincerely.

I also know that feelings are often inaction. They are thoughts, emotions, and ideas. Which are all pointless without ACTION. Fear is inaction.

Maybe you fear putting yourse...

Wondering how to grow your audience?

Look at your social media feed. Imagine it’s a stranger’s account. What are the emotions you feel? Who would see it and think, “this looks like me” (meaning what they aspire to be)?

Is it clear what you offer?

Is it clear from just looking at your feed and bio who s...

What’s a good idea???

So many things, actually. 🤔😂 I had a meeting recently where I was reminded about something I had suggested two years ago. I immediately said, “oh yeah, that was awesome two years ago. On social media, one year is equivalent to ten years. Let’s move on fast."

Try things. Lots of g...

Listen, I get it. You would rather spend your hard-earned money on some new shoes or put it toward a trip to somewhere warm for the winter.

I want to go on trips, too. 

Here's a truth I learned from one of my mentors: 

Average people spend money on products. Money spent on STUFF is money gone.
Stu...

"It never hurts to ask. It always hurts to assume."

I don’t know if I made this up or unintentionally regurgitated it from something I’ve read before, but I said it this morning on a coaching call and then twice more during a networking event where I spoke. 🤔🤣

When it’s right, you keep saying it, ...